Healthcare
How do you intentionally design and commercialize communities?
Product strategy and commercial architecture for an early-stage preventive health startup, enabling a $2M angel round.
Product StrategyCommercial ArchitectureCommunity Design
Selected Work
Case Studies & Research
Healthcare
How are women navigating menopause?
Consumer insights and go-to-market strategy for a US health network seeking to grow in the midlife women's health market.
Consumer InsightsGo-to-Market
TECHNOLOGY
Why do automation tools get adopted or abandoned in the enterprise?
Research-led brand strategy and go-to-market architecture for a YC-backed AI automation company
Brand StrategyGo-to-MarketProduct Strategy
Automotive
What is the future of luxury?
Mixed-methods cultural research across five cities to decode the evolving codes of luxury in India's $100B automotive market
Consumer InsightsBrand Strategy
Education
How does a legacy incumbent find growth in a market facing structural decline?
Consumer research, concept development, and financial modeling that informed a strategic pivot and capital reallocation announced in SEC filings
Consumer InsightsGrowth StrategyProduct Concept